Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "feelings" cql: author exact 801001456572 or (type exact bookEditor and editor exact 801001456572) Add to list Journal Article A1 The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials Michel Tuan Pham, Maggie Geuens (UGent) and Patrick De Pelsmacker (UGent) (2013) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 30(4). p.383-394 Add to list Journal Article A1 On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality Tineke Faseur (UGent) and Maggie Geuens (UGent) (2012) INTERNATIONAL JOURNAL OF ADVERTISING. 31(3). p.529-546