Ghent University Academic Bibliography

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- PhD Thesis
Tracing world-class universities in the global public(ity) sphere

Kwan Heung Lam (UGent)

(2022)
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Liselot Hudders (UGent) , Steffi De Jans (UGent) and Marijke De Veirman (UGent)

(2021) INTERNATIONAL JOURNAL OF ADVERTISING. 40(3). p.327-375
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- Book Editor
Advances in advertising research IX : power to consumers

Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Martin Eisend

(2018)
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Branding of Flemish higher education institutions: a strategic balance perspective

Jelle Mampaey (UGent) , Jeroen Huisman (UGent) and Marco Seeber (UGent)

(2015) HIGHER EDUCATION RESEARCH & DEVELOPMENT. 34(6). p.1178-1191
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Brand trait transference: when celebrity endorsers acquire brand personality traits

Ioannis Arsenakis, DH Silvera and Mario Pandelaere (UGent)

(2014) JOURNAL OF BUSINESS RESEARCH. 67(7). p.1537-1543
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Idle employment and Dickens's uncommercial Ruse: the narratorial entity in 'The uncommercial traveller'

Jasper Schelstraete (UGent)

(2014) VICTORIAN PERIODICALS REVIEW. 47(1). p.50-65
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- Conference Paper
- C1
- open access
The dangers of using intention as a surrogate for Retention in brand positioning decision support systems

Michel Ballings (UGent) and Dirk Van den Poel (UGent)

(2013) STUDIES IN CLASSIFIATION, DATA ANALYSIS, AND KNOWLEDGE ORGANIZATION.

Academic Bibliography

Tracing world-class universities in the global public(ity) sphere

The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Advances in advertising research IX : power to consumers

Branding of Flemish higher education institutions: a strategic balance perspective

Brand trait transference: when celebrity endorsers acquire brand personality traits

Idle employment and Dickens's uncommercial Ruse: the narratorial entity in 'The uncommercial traveller'

The dangers of using intention as a surrogate for Retention in brand positioning decision support systems

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