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An eye-tracking study to examine the impacts of happy versus sad program-induced moods on brand attitude : the moderating role of advertising disclosure
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Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products
(2021) -
Disclosure of vlog advertising targeted to children
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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
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Better together? Harnessing the power of brand placement through program sponsorship messages
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Brand placement repetition in a fictional text
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Direct evaluative conditioning in brand placement : the impact of scene valence and prominence on brand placement repetition effects
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
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How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos