Show
Sort by
-
Scale format effects on response option interpretation and use
-
The floor is nearer than the sky: how looking up or down affects construal level
-
PP for 'product placement' or 'puzzled public'? The effectiveness of symbols as warnings of product placement and the moderating role of brand recall
-
The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials
-
Intention superiority perspectives on preference-decision consistency
-
Emotional advertising: revisiting the role of product category
-
The Stability of Individual Response Styles