Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "advertising value" Add to list Journal Article A1 Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness Elisabeth Van den Abeele (UGent) , Emma Beuckels (UGent) , Liselot Hudders (UGent) and Ini Vanwesenbeeck (UGent) (2025) INTERNATIONAL JOURNAL OF ADVERTISING. 44(3). p.484-515