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The processing of native advertising compared to banner advertising : an eye-tracking experiment
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Ocean-liner ceramics : a Red Star Line assemblage in Antwerp, Belgium
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What Makes Consumers Willing to Share Their Data in Addressable TV Advertising?
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Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products
(2021) -
- Miscellaneous
- open access
European Court of Human Rights : Schweizerische Radio- und Fernsehgesellschaft and Publisuisse SA v. Switzerland
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- Journal Article
- A2
- open access
Sedurre a tavola : confini mutati tra pubblicità e fumetti per bambini
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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
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How consumers’ media usage creates synergy in advertising campaigns
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Advances in advertising research IX : power to consumers
Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Martin Eisend(2018)