Ghent University Academic Bibliography

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- PhD Thesis
Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products

Serena D'Hooge (UGent)

(2021)
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- Miscellaneous
- open access
European Court of Human Rights, Schweizerische Radio- und Fernsehgesellschaft and Publisuisse SA v. Switzerland

Dirk Voorhoof (UGent)

(2021) IRIS (ENGLISH ED. ONLINE). p.8-10
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- Journal Article
- A2
- open access
Sedurre a tavola : confini mutati tra pubblicità e fumetti per bambini

Eva Van de Wiele (UGent)

(2020) H-ERMES (LECCE). p.265-282
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Advertising targeting young children : an overview of 10 years of research (2006–2016)

Steffi De Jans (UGent) , Dieneke Van de Sompel (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)

(2019) INTERNATIONAL JOURNAL OF ADVERTISING. 38(2). p.173-206
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- PhD Thesis
- open access
Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising

Pieter De Pauw (UGent)

(2018)
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- PhD Thesis
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness

Gudrun Roose (UGent)

(2018)
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Regulating alcohol marketing as a preventive measure for alcohol-related harm : towards a suitable model for Belgium

Tom Decorte (UGent) and Ruben Kramer (UGent)

(2018) Prevention technologies : improving the use of evidence in prevention practice, 9th EUSPR Conference and Members' Meeting, Abstracts.
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Promoting adolescents' moral advertising literacy in secondary education

Britt Adams (UGent) , Tammy Schellens (UGent) and Martin Valcke (UGent)

(2017) COMUNICAR. 52(25). p.93-102
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- Conference Paper
- C3
- open access
Targeting children with personalised advertising : how to reconcile the (best) interests of children & advertisers

Eva Lievens (UGent)

(2017) Freedom Under Pressure, International Conference, Abstracts.
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Toying with children’s emotions, the new game in town? The legality of advergames in the EU

Valerie Verdoodt, Damian Clifford and Eva Lievens (UGent)

(2016) COMPUTER LAW & SECURITY REVIEW. 32(4). p.599-614

Academic Bibliography

Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products

European Court of Human Rights, Schweizerische Radio- und Fernsehgesellschaft and Publisuisse SA v. Switzerland

Sedurre a tavola : confini mutati tra pubblicità e fumetti per bambini

Advertising targeting young children : an overview of 10 years of research (2006–2016)

Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising

Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness

Regulating alcohol marketing as a preventive measure for alcohol-related harm : towards a suitable model for Belgium

Promoting adolescents' moral advertising literacy in secondary education

Targeting children with personalised advertising : how to reconcile the (best) interests of children & advertisers

Toying with children’s emotions, the new game in town? The legality of advergames in the EU

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