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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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- PhD Thesis
- open access
Children's advertising literacy : empowering children to cope with advertising. A multiperspective inquiry into children's abilities to critically process contemporary advertising
(2018) -
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness
(2018) -
Promoting adolescents' moral advertising literacy in secondary education
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- Conference Paper
- C3
- open access
Targeting children with personalised advertising: How to reconcile the (best) interests of children & advertisers
(2017) -
- Journal Article
- A1
- open access
International shipping traffic as a determinant of the growing use of advertisements by local shopkeepers : a case study of 18th century Ghent
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Toying with children’s emotions, the new game in town? The legality of advergames in the EU
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Does poor fit always lead to negative evaluations? Extension advertising and perceived brand quality
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Walter Ruttmann and the cinema of multiplicity: avant-garde—advertising—modernity
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- Conference Paper
- C3
- open access
Regulating advertising aimed at children in the digital era: too little, too late or too much, too soon?