Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "Virality" Add to list Journal Article A2 open access Likability vs. controversy : investigating the effects of emotions on e-word of mouth (eWOM) reach for the Trump brand Noel Klein-Reesink (UGent) and Gino Verleye (UGent) (2025) JOURNAL OF MARKETING AND COMMUNICATION. 8(1). p.45-64