Ghent University Academic Bibliography

Your filters: cql: keyword exact "Purchase intention"

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- Journal Article
- A1
- open access
Adaptive pathways : understanding consumer adaptive behavior toward hyper-personalized fashion retailing in emerging markets

Khalid Mehmood (UGent) , Mohsin Abdur Rehman, Ansar Abbass and Erisher Woyo

(2025) JOURNAL OF CONSUMER BEHAVIOUR. 24(5). p.2442-2459
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- Conference Paper
- C3
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European consumers’ purchase intentions towards plant-based meat products : the mediation effect of social media involvement

Listia Rini, Simoun Rainier Bayudan (UGent) , Ilona Faber, Michael Bom Frøst, Federico J. A. Perez-Cueto, Joachim Schouteten (UGent) and Hans De Steur (UGent)

(2023) 15th Pangborn Sensory Science Symposium (Pangborn 2023), Book of Abstracts. p.334-334
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- Journal Article
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Consumer evaluation of food quality and the role of environmental cues : a comprehensive cross-country study

Dacinia Crina Petrescu (UGent) , Iris Vermeir (UGent) , Philippe Burny and Ruxandra Malina Petrescu-Mag

(2022) EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS. 28(2).
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What is the value of sustainably-produced rice? : consumer evidence from experimental auctions in Vietnam

My Nguyen Hoang Diem (UGent) , Matty Demont, Ellen Van Loo (UGent) , Annalyn de Guia, Pieter Rutsaert, Tran Huu Tuan and Wim Verbeke (UGent)

(2018) FOOD POLICY. 79. p.283-296
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition

Yana R. Avramova, Patrick De Pelsmacker (UGent) and Nathalie Dens

(2017) INTERNATIONAL JOURNAL OF ADVERTISING. 36(5). p.682-704
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The effectiveness of threat appeals in commercial advertising : the moderating impact of product type

Serena D'Hooge, Liselot Hudders (UGent) , Veroline Cauberghe (UGent) and Carline De Cauwer

(2015) Etmaal van de communicatiewetenschappen 2015, Proceedings.
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- Book Chapter
How advertising beauty influences children's self-perception and behavior

Iris Vermeir (UGent) and Dieneke Van de Sompel (UGent)

(2013) Dynamics of competitive advantage and consumer perception in social marketing. In Research Essentials Collection p.327-347
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- Book Chapter
The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising

Katarina Panic (UGent) , Veroline Cauberghe (UGent) and Delphine Verhoye (UGent)

(2011) Advances in advertising research (vol. 2) : breaking new ground in theory and practice. In European advertising academy 2. p.133-144
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Forbidden or promising fruit? An experimental study into the effects of warning labels on the purchase intention of digital gamers

Jan Decock (UGent) and Jan Van Looy (UGent)

(2011) Proceedings of DiGRA 2011 conference : think design play.
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- Conference Paper
- C3
Message efficacy for one-sided versus two-sided messages: the moderating role of attitude ambivalence

Nico Heuvinck (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent)

(2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.189-189

Academic Bibliography

Adaptive pathways : understanding consumer adaptive behavior toward hyper-personalized fashion retailing in emerging markets

European consumers’ purchase intentions towards plant-based meat products : the mediation effect of social media involvement

Consumer evaluation of food quality and the role of environmental cues : a comprehensive cross-country study

What is the value of sustainably-produced rice? : consumer evidence from experimental auctions in Vietnam

Brand placement in text : the short- and long-term effects of placement modality and need for cognition

The effectiveness of threat appeals in commercial advertising : the moderating impact of product type

How advertising beauty influences children's self-perception and behavior

The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising

Forbidden or promising fruit? An experimental study into the effects of warning labels on the purchase intention of digital gamers

Message efficacy for one-sided versus two-sided messages: the moderating role of attitude ambivalence

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