Ghent University Academic Bibliography

Conference Paper
C1
open access

Comparing prosody of Italian varieties and dialects : data from Neapolitan

Claudia Crocco (UGent) , Barbara Gili Fivela and Mariapaola D'Imperio

(2022) International Conference on Speech Prosody, 11th, Proceedings. p.140-144

Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) , Veroline Cauberghe (UGent) and Zeph M. C. van Berlo

(2020) JOURNAL OF INTERACTIVE MARKETING. 49. p.94-106

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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor

Yann Verhellen, Jiska Eelen, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2016) INTERNATIONAL JOURNAL OF ADVERTISING. 35(6). p.932-948

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How to mix brand placements in television programmes to maximise effectiveness

Nathalie Dens, Patrick De Pelsmacker (UGent) , Peter Goos and Leonids Aleksandrovs

(2016) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 58(5). p.649-670

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Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies

Yann Verhellen, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2016) MARKETING LETTERS. 27(3). p.461-471

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Toying with children's emotions, the new game in town? The legality of advergames in the EU

Valerie Verdoodt (UGent) , Damian Clifford and Eva Lievens (UGent)

(2016) COMPUTER LAW & SECURITY REVIEW. 32(4). p.599-614

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Context matters : modeling the impact of context perceptions on the effectiveness of brand placement

Yann Verhellen (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2015) ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING. p.143-157

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Brand placement effectiveness: an experimental study on the direct evaluative conditioning effects

Serena D'Hooge, Veroline Cauberghe (UGent) and Liselot Hudders (UGent)

(2014) 13th International Conferences on Research in Advertising, Proceedings.

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Journal Article
A1
open access

Consumer responses to brands placed in YouTube movies: the effect of prominence and endorser expertise

Yann Verhellen, N Dens and Patrick De Pelsmacker (UGent)

(2013) JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 14(4). p.287-303

Academic Bibliography

Comparing prosody of Italian varieties and dialects : data from Neapolitan

Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence

The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor

How to mix brand placements in television programmes to maximise effectiveness

Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies

Toying with children's emotions, the new game in town? The legality of advergames in the EU

Context matters : modeling the impact of context perceptions on the effectiveness of brand placement

Brand placement effectiveness: an experimental study on the direct evaluative conditioning effects

Consumer responses to brands placed in YouTube movies: the effect of prominence and endorser expertise

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