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The effects of brand placement disclosures in fiction
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Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking
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Brand placement across media : the interaction of placement modality and frequency in film versus text
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Advertising targeting young children : an overview of 10 years of research (2006–2016)
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
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How to mix brand placements in television programmes to maximise effectiveness
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Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators
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The amazing race to India: prominence in reality television affects destination image and travel intentions