Show
Sort by
-
- Conference Paper
- C3
- open access
Product placement in a media multitasking environment : an experimental study among teenage children on the impact of product placement prominence while media multitasking
-
- Journal Article
- A1
- open access
Media multitasking : a bibliometric approach and literature review
-
Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness
-
The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness
-
How media multitasking reduces advertising irritation: the moderating role of the Facebook wall
-
The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
-
The impact of media multitasking on the cognitive and attitudinal responses to television commercials: the moderating role of type of advertising appeal
-
- PhD Thesis
- open access
The fragmented mind : exploring the measurement and consequences of media multitasking behavior
(2015)