Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "Marketing analytics" Add to list Journal Article A1 Profit-driven pre-processing in B2B customer churn modeling using fairness techniques Shimanto Rahman (UGent) , Bram Janssens (UGent) and Matthias Bogaert (UGent) (2025) JOURNAL OF BUSINESS RESEARCH. 189. Add to list Conference Paper C3 Healthy choices, lower prices? Daan Rumes (UGent) , Bram Janssens (UGent) , Adriaan Spruyt (UGent) and Julie Verstraeten (UGent) (2025) 2025 AMA Winter Academic Conference Marketing in Service of Nature and Humanity, Proceedings. In PROCEEDINGS 36. Add to list Journal Article A1 open access Box office sales and social media : a cross-platform comparison of predictive ability and mechanisms Matthias Bogaert (UGent) , Michel Ballings, Dirk Van den Poel (UGent) and Asil Oztekin (2021) DECISION SUPPORT SYSTEMS. 147. Add to list Journal Article A1 Predicting customer profitability during acquisition: finding the optimal combination of data source and data mining technique Jeroen D'Haen (UGent) , Dirk Van den Poel (UGent) and Dirk Thorleuchter (UGent) (2013) EXPERT SYSTEMS WITH APPLICATIONS. 40(6). p.2007-2012