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Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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1 – 10 of 96 publications

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Your filters: cql: keyword exact "Marketing"

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- Journal Article
- A1
- open access
Consumer segments less or more willing to adopt foods with microalgae proteins

Hélène Van der Stricht (UGent) , Christine Yung Hung (UGent) , Arnout R. H. Fischer and Wim Verbeke (UGent)

(2024) FOOD QUALITY AND PREFERENCE. 113.
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- Journal Article
- A1
- open access
Children’s hobbies as persuasive strategies : the role of literacy training in children’s responses to personalized ads

Laurien Desimpelaere (UGent) , Liselot Hudders (UGent) and Dieneke Van de Sompel (UGent)

(2024) JOURNAL OF ADVERTISING. 53(1). p.70-85
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- Journal Article
- A1
- open access
Towards a multifaceted measure of perceived legitimacy of participatory governance

Tessa Haesevoets (UGent) , Arne Roets (UGent) , Kristof Steyvers (UGent) , Bram Verschuere (UGent) and Bram Wauters (UGent)

(2024) GOVERNANCE. 37(3). p.711-728
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Antecedents and consequences of students’ attitudes towards internationally accredited business schools : a signalling theory perspective

Muhammad Mohsin Butt, Jeroen Huisman (UGent) , Dildar Hussain, Muhammad Alam and Muslim Amin

(2024) JOURNAL OF MARKETING FOR HIGHER EDUCATION. 34(1). p.1-17
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Reviewing the effects of guaranteed and purchasing price policies on cultivation pattern of agronomic crops in Qazvin Plain, Iran

Mehdi Shabanzadeh-Khoshrody, Hossein Azadi (UGent) , Saeed Shahabi Ahangarkolaee, Rando Värnik, Ants-Hannes Viira and Alishir Kurban

(2024) JOURNAL OF INTERNATIONAL FOOD & AGRIBUSINESS MARKETING. 36(2). p.264-297
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- Journal Article
- A1
- open access
Measuring latent individual difference variables with a conjoint design and structural equation modeling

Bert Weijters (UGent) , Berre Deltomme (UGent) , Karen Gorissen and Hans Baumgartner

(2024) MARKETING LETTERS. 35(2). p.245-257
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- Journal Article
- A1
- open access
Virtual luxury in the metaverse : NFT-enabled value recreation in luxury brands

Wuxia Bao, Liselot Hudders (UGent) , Shubin Yu and Emma Beuckels (UGent)

(2024) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING.
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- Journal Article
- A1
- open access
#Sponsored : a systematic literature review and theoretical framework of gambling sponsorship research

Steffi De Jans (UGent) , Liselot Hudders (UGent) and Bram Constandt (UGent)

(2024) JOURNAL OF ADVERTISING. 53(3). p.434-453
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- Journal Article
- A1
- open access
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations

Liselot Hudders (UGent) and Chen Lou

(2023) INTERNATIONAL JOURNAL OF ADVERTISING. 42(1). p.151-161
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- Journal Article
- A1
- open access
Consumers’ willingness-to-buy pasta with microalgae proteins : which label can promote sales?

Hélène Van der Stricht (UGent) , Adriano Profeta, Christine Yung Hung (UGent) and Wim Verbeke (UGent)

(2023) FOOD QUALITY AND PREFERENCE. 110.

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