Ghent University Academic Bibliography

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Negotiating breastfeeding information in everyday life : mothers’ engagement with momfluencer content

Ellen Mertens (UGent) , Emma Beuckels (UGent) and Liselot Hudders (UGent)

(2026) INTERNATIONAL JOURNAL OF ADVERTISING. 45(6). p.1475-1498
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- Conference Paper
- C3
Refining the conceptualization of audience-perceived influencer authenticity based on the entity-referent correspondence framework

Changyan Li (UGent) , Liselot Hudders (UGent) , Steffi De Jans (UGent) and Julie Guidry Moulard

(2025) Proceedings of the 54th Annual Conference of the European Marketing Academy (EMAC 2025).
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From bites to likes : a quantitative content analysis of parent influencers’ food and beverage posts on Instagram

Gitte Demaret (UGent) , Lien Goossens (UGent) and Emma Beuckels (UGent)

(2025) Etmaal van de Communicatiewetenschap 2025, Abstracts.
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Influencer children as marketing vehicles? Methodological guide to using intervention mapping for developing an influencer sharenting intervention

Liselot Hudders (UGent) , Emma Beuckels (UGent) , Elisabeth Van den Abeele (UGent) , Marloes de Brabandere (UGent) , Ini Vanwesenbeeck (UGent) and Steffi De Jans (UGent)

(2025) Academy of Marketing Science (AMS) 49th Annual Conference, Abstracts.
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- Journal Article
- A1
- open access
Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents

Elisabeth Van den Abeele (UGent) , Liselot Hudders (UGent) and Ini Vanwesenbeeck (UGent)

(2025) NEW MEDIA & SOCIETY. 27(6). p.3240-3263
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- Journal Article
- A1
- open access
Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

Elisabeth Van den Abeele (UGent) , Emma Beuckels (UGent) , Liselot Hudders (UGent) and Ini Vanwesenbeeck (UGent)

(2025) INTERNATIONAL JOURNAL OF ADVERTISING. 44(3). p.484-515
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- Book Editor
Social media influencers and the #law

Julie Kerckaert (UGent) and Simon Geiregat (UGent)

(2024)
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- Book Chapter
- open access
Kidfluencers and the commodification of childhood : a comprehensive review and research agenda in contemporary entertainment

Liselot Hudders (UGent) , Steffi De Jans (UGent) and Emma Beuckels (UGent)

(2024) Advertising literacy for young audiences in the digital age : a critical attitude to embedded formats. p.65-83
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- Book Chapter
The labour behind the likes : the Belgian child labour regulations in the context of child influencers

Julie Kerckaert (UGent)

(2024) Social media influencers and the #law. p.209-253
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- Book Chapter
Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers

Julie Kerckaert (UGent)

(2024) Social media influencers and the #Law. p.1-31

Academic Bibliography

Negotiating breastfeeding information in everyday life : mothers’ engagement with momfluencer content

Refining the conceptualization of audience-perceived influencer authenticity based on the entity-referent correspondence framework

From bites to likes : a quantitative content analysis of parent influencers’ food and beverage posts on Instagram

Influencer children as marketing vehicles? Methodological guide to using intervention mapping for developing an influencer sharenting intervention

Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents

Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

Social media influencers and the #law

Kidfluencers and the commodification of childhood : a comprehensive review and research agenda in contemporary entertainment

The labour behind the likes : the Belgian child labour regulations in the context of child influencers

Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers

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