Ghent University Academic Bibliography

Your filters: cql: keyword exact "Influencer Marketing"

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- Journal Article
- A1
- open access
Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability

Bo Dhondt (UGent) , Marijke De Veirman (UGent) and Dieneke Van de Sompel (UGent)

(2024) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 52(1). p.55-82
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- Journal Article
- A1
- open access
Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online

Elisabeth Van den Abeele (UGent) , Ini Vanwesenbeeck (UGent) and Liselot Hudders (UGent)

(2024) INFORMATION COMMUNICATION & SOCIETY. 27(2). p.297-313
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- Journal Article
- A1
- open access
Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents

Elisabeth Van den Abeele (UGent) , Liselot Hudders (UGent) and Ini Vanwesenbeeck (UGent)

(2024) NEW MEDIA & SOCIETY.
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- Book Chapter
Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers

Julie Kerckaert (UGent)

(2024) Social media influencers and the #Law. p.1-31
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- Book Chapter
The labour behind the likes : the Belgian child labour regulations in the context of child influencers

Julie Kerckaert (UGent)

(2024) Social media influencers and the #law. p.209-253
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Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

Elisabeth Van den Abeele (UGent) , Emma Beuckels (UGent) , Liselot Hudders (UGent) and Ini Vanwesenbeeck (UGent)

(2024) INTERNATIONAL JOURNAL OF ADVERTISING. p.1-31
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- Journal Article
- A1
- open access
The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations

Liselot Hudders (UGent) and Chen Lou

(2023) INTERNATIONAL JOURNAL OF ADVERTISING. 42(1). p.151-161
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- Journal Article
- A2
- open access
De (minderjarige) socialemedia-influencer als onderneming

Julie Kerckaert (UGent)

(2023) DROIT DE LA CONSOMMATION = CONSUMENTENRECHT. 139(2). p.33-77
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- Journal Article
- A1
- open access
Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior

Steffi De Jans (UGent) , Liselot Hudders (UGent) , Brigitte Naderer and Valentina De Pauw

(2022) FRONTIERS IN PSYCHOLOGY. 13.
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- Journal Article
- A1
- open access
‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions

Emma Beuckels (UGent) and Steffi De Jans (UGent)

(2022) APPETITE. 178.

Academic Bibliography

Let’s talk about sex… in advertising! De impact van het niveau van naaktheid van de influencer op de advertising likeability

Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online

Managing authenticity in a kidfluencers’ world : a qualitative study with kidfluencers and their parents

Influencer marketing meets consumer protection : the role of the rules on unfair commercial practices in regulating social media influencers

The labour behind the likes : the Belgian child labour regulations in the context of child influencers

Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

The rosy world of influencer marketing? Its bright and dark sides, and future research recommendations

De (minderjarige) socialemedia-influencer als onderneming

Impact of thin-ideals in influencer posts promoting healthy vs. unhealthy foods on tweens’ healthy food choice behavior

‘My mom got influenced by yours’ : the persuasiveness of mom influencers in relation to mothers' food assessments and decisions

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