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- Journal Article
- A1
- open access
Valence and attribute repetition in negative sets of online reviews : (when) can positive reviews overcome negative ones?
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Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis
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Better think before agreeing twice Mere agreement: a similarity-based persuasion mechanism
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- Conference Paper
- C3
- open access
What determines customers' evaluation of online reviews? The role of review and product characteristics