Ghent University Academic Bibliography

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- Conference Paper
- C3
Normal behavior, abnormal industry : exploring adolescent gambling normalization in the context of an advertising ban

Sarie De Graeve (UGent) , Liselot Hudders (UGent) and Steffi De Jans (UGent)

(2026) Etmaal van de Communicatiewetenschap 2026, Abstracts.
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- Conference Paper
- C3
Blurring boundaries : how gambling sub-brands in sport sponsorship shape sport fans perceptions

Katho Jacobs (UGent) , Steffi De Jans (UGent) , Bram Constandt (UGent) and Tom Evens (UGent)

(2026) Etmaal van de Communicatiewetenschap 2026, Abstracts.
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Exploring the potential of evaluative conditioning to alter attitudes towards gambling : a longitudinal study

Serena D'Hooge and Steffi De Jans (UGent)

(2026) INTERNATIONAL JOURNAL OF ADVERTISING. 45(4). p.828-851
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‘I’ll come across something within a minute, guaranteed’ : how young people who gamble experience gambling advertising under strict advertising regulations in Belgium

Steffi De Jans (UGent) , Liselot Hudders (UGent) and Philip Newall

(2026) INTERNATIONAL GAMBLING STUDIES. p.1-21
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- Conference Paper
- C3
Hidden in plain sight : exploring the subtle role of gambling sub-brand sponsorship in sport and its perceived impact on fan perceptions

Katho Jacobs (UGent) , Steffi De Jans (UGent) , Tom Evens (UGent) and Bram Constandt (UGent)

(2025) Vereniging voor Bewegings- en Sportwetenschappen (VBSW), 30ste symposium, Abstracts.
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- Conference Paper
- C3
Research escalator : a qualitative interview study on the role of gambling sponsorships in the normalization of gambling in adolescents

Sarie De Graeve (UGent) , Liselot Hudders (UGent) and Steffi De Jans (UGent)

(2025) Etmaal van de Communicatiewetenschap 2025, Abstracts.
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- Journal Article
- A1
- open access
In the arena of debate : a systematic literature review on sports sponsorship by controversial industries

Katho Jacobs (UGent) , Steffi De Jans (UGent) , Tom Evens (UGent) and Bram Constandt (UGent)

(2025) INTERNATIONAL JOURNAL OF SPORTS MARKETING & SPONSORSHIP. 26(1). p.204-225
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- Journal Article
- A1
- open access
Shaping the odds : gambling communication normalized betting and fostered illusions of control during EURO 2024

Katho Jacobs (UGent) , Bram Hartmann (UGent) , Bram Constandt (UGent) , Liselot Hudders (UGent) and Steffi De Jans (UGent)

(2025) HEALTH PROMOTION INTERNATIONAL. 40(3).
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From gambling-like elements in and around video games to monetary gambling : testing a pathway model among adolescents

Eva Grosemans, Rozane De Cock, Lowie Bradt (UGent) and Bart Soenens (UGent)

(2025) INTERNATIONAL GAMBLING STUDIES. 25(3). p.472-494
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- Journal Article
- A1
- open access
Effects of winning and losing streaks on within-session chasing in online gambling : a replication and extension study

Nilosmita Banerjee, Xavier Noël and Zhang Chen (UGent)

(2025) INTERNATIONAL GAMBLING STUDIES. 25(3). p.387-411

Academic Bibliography

Normal behavior, abnormal industry : exploring adolescent gambling normalization in the context of an advertising ban

Blurring boundaries : how gambling sub-brands in sport sponsorship shape sport fans perceptions

Exploring the potential of evaluative conditioning to alter attitudes towards gambling : a longitudinal study

‘I’ll come across something within a minute, guaranteed’ : how young people who gamble experience gambling advertising under strict advertising regulations in Belgium

Hidden in plain sight : exploring the subtle role of gambling sub-brand sponsorship in sport and its perceived impact on fan perceptions

Research escalator : a qualitative interview study on the role of gambling sponsorships in the normalization of gambling in adolescents

In the arena of debate : a systematic literature review on sports sponsorship by controversial industries

Shaping the odds : gambling communication normalized betting and fostered illusions of control during EURO 2024

From gambling-like elements in and around video games to monetary gambling : testing a pathway model among adolescents

Effects of winning and losing streaks on within-session chasing in online gambling : a replication and extension study

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