Ghent University Academic Bibliography

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Influencer marketing in B2B services : a holistic approach for the container shipping industry

Theo Notteboom (UGent) , Sedat Baştuğ, Fevzi Bitiktaş, Ercan Akan and Funda A. Yercan

(2024) MARITIME ECONOMICS & LOGISTICS. 26(4). p.545-571
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- Journal Article
- A1
- open access
Valence and attribute repetition in negative sets of online reviews : (when) can positive reviews overcome negative ones?

Ana Isabel Lopes, Nathalie Dens and Patrick De Pelsmacker (UGent)

(2022) JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 23(1). p.1-12
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Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker (UGent) and Freya De Keyzer (UGent)

(2021) ONLINE INFORMATION REVIEW. 45(1). p.1-20
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- Journal Article
- A2
- open access
Mapping the spread of Dutch non-standard language use on corporate Facebook pages : a corpus-based analysis of service-oriented interaction

Mathias Seghers (UGent) , Bernard De Clerck (UGent) and Chloé Lybaert (UGent)

(2021) NEDERLANDSE TAALKUNDE (GRONINGEN). 26(3). p.363-399
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The impact of relational characteristics on consumer responses to word of mouth on social networking sites

Freya De Keyzer (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2019) INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE. 23(2). p.212-243
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A meta-analytic investigation of the role of valence in online reviews

Nathalia Pumawirawan, Martin Eisend, Patrick De Pelsmacker (UGent) and Nathalie Dens

(2015) JOURNAL OF INTERACTIVE MARKETING. 31. p.17-27

Academic Bibliography

Influencer marketing in B2B services : a holistic approach for the container shipping industry

Valence and attribute repetition in negative sets of online reviews : (when) can positive reviews overcome negative ones?

Which cues influence the perceived usefulness and credibility of an online review? A conjoint analysis

Mapping the spread of Dutch non-standard language use on corporate Facebook pages : a corpus-based analysis of service-oriented interaction

The impact of relational characteristics on consumer responses to word of mouth on social networking sites

A meta-analytic investigation of the role of valence in online reviews

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