Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "Celebrity expert endorsement" Add to list Journal Article A1 open access Consumer responses to brands placed in YouTube movies: the effect of prominence and endorser expertise Yann Verhellen, N Dens and Patrick De Pelsmacker (UGent) (2013) JOURNAL OF ELECTRONIC COMMERCE RESEARCH. 14(4). p.287-303