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The power of Facebook friends : an investigation of young adolescents’ processing of social advertising on social networking sites
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How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens
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Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
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- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research
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Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition
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- Journal Article
- A1
- open access
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
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Taking a shine to it: how the preference for glossy stems from an innate need for water