Ghent University Academic Bibliography

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How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens

Sanne Holvoet (UGent) , Liselot Hudders (UGent) and Laura Herrewijn (UGent)

(2021) YOUNG CONSUMERS.
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Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers

Pieter De Pauw (UGent) , Veroline Cauberghe (UGent) and Liselot Hudders (UGent)

(2019) COMMUNICATION RESEARCH. 46(8). p.1197-1221
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- Journal Article
- A1
- open access
What is influencer marketing and how does it target children? A review and direction for future research

Marijke De Veirman (UGent) , Liselot Hudders (UGent) and Michelle R. Nelson

(2019) FRONTIERS IN PSYCHOLOGY. 10.
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Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition

Ini Vanwesenbeeck (UGent) , Koen Ponnet (UGent) and Michel Walrave

(2017) JOURNAL OF CONSUMER BEHAVIOUR. 16(1). p.23-33
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- Journal Article
- A1
- open access
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children

Dieneke Van de Sompel (UGent) and Iris Vermeir (UGent)

(2016) INTERNATIONAL JOURNAL OF CONSUMER STUDIES. 40(5). p.575-582
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Taking a shine to it: how the preference for glossy stems from an innate need for water

Katrien Meert (UGent) , Mario Pandelaere (UGent) and VM Patrick

(2014) JOURNAL OF CONSUMER PSYCHOLOGY. 24(2). p.195-206

Academic Bibliography

How to empower parental responsibility : parents’ views on personalized advertising and online data collection targeting their teens

Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers

What is influencer marketing and how does it target children? A review and direction for future research

Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition

The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children

Taking a shine to it: how the preference for glossy stems from an innate need for water

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