Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Publication type

Year

Subject

Organization

Your filters: cql: keyword exact "CONSUMER RESPONSES"

Add to list
Can we serve both God and Money? The role of indirect appeal and its limitation

Sungjun (Steven) Park, Jin-Su Kang and Gideon Markman (UGent)

(2023) EUROPEAN JOURNAL OF MARKETING.
Add to list
The impact of employee empathy on brand trust in organizational complaint response emails : a closer look at linguistic realization

Rebecca Van Herck, Sofie Decock (UGent) , Bernard De Clerck (UGent) and Liselot Hudders (UGent)

(2023) INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION. 60(4). p.1220-1266
Add to list
A typology of cause-related marketing approaches in European professional basketball

Cleo Schyvinck (UGent) and Annick Willem (UGent)

(2018) SPORT MANAGEMENT REVIEW. 21(4). p.347-362
Add to list
How consumers’ values influence responses to male and female gender role stereotyping in advertising

Sarah De Meulenaer, Nathalie Dens, Patrick De Pelsmacker (UGent) and Martin Eisend

(2018) INTERNATIONAL JOURNAL OF ADVERTISING. 37(6). p.893-913
Add to list
'We(b) care' How review set balance moderates the appropriate response strategy to negative online reviews

Nathalie Dens, Patrick De Pelsmacker (UGent) and Nathalia Purnawirawan

(2015) JOURNAL OF SERVICE MANAGEMENT. 26(3). p.486-515
Add to list
The impact of communicating conflicting risk and benefit messages: an experimental study on red meat information

Áine Regan, Áine McConnon, Margôt Kuttschreuter, Pieter Rutsaert (UGent) , Liran Shan, Zuzanna Pieniak (UGent) , Julie Barnett, Wim Verbeke (UGent) and Patrick Wall

(2014) FOOD QUALITY AND PREFERENCE. 38. p.107-114