Ghent University Academic Bibliography

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How and when do virtual influencers positively affect consumer responses to endorsed brands?

Barbara Kobuszewski Volles (UGent) , Jaewoo Park, Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2024) JOURNAL OF BUSINESS RESEARCH. 183.
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Food media and dietary behavior in a Belgian adult sample : how obtaining information from food media sources associates with dietary behavior

Viktor Proesmans (UGent) , Iris Vermeir (UGent) , Charlotte de Backer and Maggie Geuens (UGent)

(2022) INTERNATIONAL JOURNAL OF PUBLIC HEALTH. 67.
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The web of influencers : a marketing-audience classification of (potential) social media influencers

Gaëlle Ouvrein, Sara Pabian, David Giles, Liselot Hudders (UGent) and Charlotte De Backer

(2021) JOURNAL OF MARKETING MANAGEMENT. 37(13-14). p.1313-1342
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A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising

Gudrun Roose (UGent) , Iris Vermeir (UGent) , Maggie Geuens (UGent) and Anneleen Van Kerckhove (UGent)

(2019) JOURNAL OF CONSUMER PSYCHOLOGY. 29(3). p.411-427
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European Court of Human Rights: Sousa Goucha v. Portugal

Dirk Voorhoof (UGent)

(2016) IRIS (ENGLISH ED. ONLINE). p.2-3
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'Do (not) go to vote!': media provocation explained

Olivier Driessens (UGent)

(2013) EUROPEAN JOURNAL OF COMMUNICATION. 28(5). p.556-569
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The celebritization of society and culture: understanding the structural dynamics of celebrity culture

Olivier Driessens (UGent)

(2013) INTERNATIONAL JOURNAL OF CULTURAL STUDIES. 16(6). p.641-657
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The X-factor of charity: a critical analysis of celebrities' involvement in the 2010 Flemish and Dutch Haiti relief shows

Olivier Driessens (UGent) , Stijn Joye (UGent) and Daniël Biltereyst (UGent)

(2012) MEDIA CULTURE & SOCIETY. 34(6). p.709-725
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Celebritization: a conceptual framework

Olivier Driessens (UGent)

(2011) IAMCR, Proceedings.
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Celebritization : a product of mediatization, personalization and commodification

Olivier Driessens (UGent)

(2011) Mediatized Worlds, Proceedings.

Academic Bibliography

How and when do virtual influencers positively affect consumer responses to endorsed brands?

Food media and dietary behavior in a Belgian adult sample : how obtaining information from food media sources associates with dietary behavior

The web of influencers : a marketing-audience classification of (potential) social media influencers

A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising

European Court of Human Rights: Sousa Goucha v. Portugal

'Do (not) go to vote!': media provocation explained

The celebritization of society and culture: understanding the structural dynamics of celebrity culture

The X-factor of charity: a critical analysis of celebrities' involvement in the 2010 Flemish and Dutch Haiti relief shows

Celebritization: a conceptual framework

Celebritization : a product of mediatization, personalization and commodification

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