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The herring cask and its sign system as witnesses to a growing fishing industry in fifteenth-century Flanders
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- Miscellaneous
- open access
‘A promise on the value you’ll receive.’ : over branding in het literaire veld
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Tracing world-class universities in the global public(ity) sphere
(2022) -
The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers
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Advances in advertising research IX : power to consumers
Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Martin Eisend(2018) -
Branding of Flemish higher education institutions: a strategic balance perspective
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Idle employment and Dickens's uncommercial Ruse: the narratorial entity in 'The uncommercial traveller'
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Brand trait transference: when celebrity endorsers acquire brand personality traits
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- Conference Paper
- C1
- open access
The dangers of using intention as a surrogate for Retention in brand positioning decision support systems