Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "Brand prototypicality" Add to list Journal Article A1 Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit Frank Goedertier, Niraj Dawar, Maggie Geuens (UGent) and Bert Weijters (UGent) (2015) JOURNAL OF BUSINESS RESEARCH. 68(1). p.157-165 Add to list Conference Paper C3 Does brand prototypicality help or hinder consumer acceptance of distant new-to-the-world branded product innovations? Frank Goedertier, Niraj Dawar, Bert Weijters and Maggie Geuens (UGent) (2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.255-255