Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "Brand Equity" Add to list Journal Article A1 open access Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and brand equity Ivan A. Guitart, Jorge Gonzalez and Stefan Stremersch (UGent) (2018) INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING. 35(3). p.471-489 Add to list Conference Paper C1 On consumers’ use and brand equity of sports nutrition products Hans De Steur (UGent) , Joshua Wesana (UGent) , Joachim Schouteten (UGent) , Evi Van Acker and Xavier Gellynck (UGent) (2017) IFAMA 27th world conference: technology, investment and people : business solutions for food security, papers. Add to list Journal Article A1 open access Employee contributions to brand equity BD Gelb and Deva Rangarajan (UGent) (2014) CALIFORNIA MANAGEMENT REVIEW. 56(2). p.95-112 Add to list Journal Article A1 The instrumental-symbolic framework: organizational image and attractiveness of potential applicants and their companions at a job fair Greet Van Hoye (UGent) and Alan M Saks (2011) APPLIED PSYCHOLOGY-AN INTERNATIONAL REVIEW-PSYCHOLOGIE APPLIQUEE-REVUE INTERNATIONALE. 60(2). p.311-335