Show 50 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: keyword exact "BRAND EXTENSIONS" Add to list Journal Article A1 Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation N Dens and Patrick De Pelsmacker (UGent) (2010) MARKETING LETTERS. 21(2). p.175-189