Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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Cute but concerning : investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness

Elisabeth Van den Abeele (UGent) , Emma Beuckels (UGent) , Liselot Hudders (UGent) and Ini Vanwesenbeeck (UGent)

(2025) INTERNATIONAL JOURNAL OF ADVERTISING. 44(3). p.484-515
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- Journal Article
- A1
- open access
Social media influencers as new agents on parenthood? A systematic literature review of parent influencer research and a future research agenda

Emma Beuckels (UGent) and Ralf De Wolf (UGent)

(2025) INFORMATION COMMUNICATION & SOCIETY. 28(4). p.744-762
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- Journal Article
- A1
- open access
Child’s privacy versus mother’s fame : unravelling the biased decision-making process of momfluencers to portray their children online

Elisabeth Van den Abeele (UGent) , Ini Vanwesenbeeck (UGent) and Liselot Hudders (UGent)

(2024) INFORMATION COMMUNICATION & SOCIETY. 27(2). p.297-313