Ghent University Academic Bibliography

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Credibility of green advertising : six elements that drive credibility in green advertising

Gino Verleye (UGent) , Arjan De Ruyck (UGent) , Wim Vermeulen and Inez Schoenaers

(2023) FRONTIERS IN COMMUNICATION. 8.
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The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Liselot Hudders (UGent) , Steffi De Jans (UGent) and Marijke De Veirman (UGent)

(2021) INTERNATIONAL JOURNAL OF ADVERTISING. 40(3). p.327-375
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Media multitasking : a bibliometric approach and literature review

Emma Beuckels (UGent) , Guoquan Ye, Liselot Hudders (UGent) and Veroline Cauberghe (UGent)

(2021) FRONTIERS IN PSYCHOLOGY. 12.
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The impact of informational and emotional television ad content on online search and sales

Ivan A. Guitart and Stefan Stremersch (UGent)

(2021) JOURNAL OF MARKETING RESEARCH. 58(2). p.299-320
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Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising

Gudrun Roose (UGent) and Lana Mulier (UGent)

(2020) FOODS. 9(1).
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Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness

Emma Beuckels (UGent) , Snezhanka Kazakova, Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Patrick De Pelsmacker

(2019) EUROPEAN JOURNAL OF MARKETING. 53(5). p.848-870
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A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising

Gudrun Roose (UGent) , Iris Vermeir (UGent) , Maggie Geuens (UGent) and Anneleen Van Kerckhove (UGent)

(2019) JOURNAL OF CONSUMER PSYCHOLOGY. 29(3). p.411-427
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The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

Emma Beuckels (UGent) , Snezhanka Kazakova, Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Patrick De Pelsmacker (UGent)

(2017) Etmaal van de Communicatiewetenschap 2017, Abstracts.
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How media multitasking reduces advertising irritation: the moderating role of the Facebook wall

Emma Beuckels (UGent) , Veroline Cauberghe (UGent) and Liselot Hudders (UGent)

(2016) 15th International Conference on Research in Advertising.
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Fundraising in an interactive online environment

Katarina Panic (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)

(2016) NONPROFIT AND VOLUNTARY SECTOR QUARTERLY. 45(2). p.333-350

Academic Bibliography

Credibility of green advertising : six elements that drive credibility in green advertising

The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers

Media multitasking : a bibliometric approach and literature review

The impact of informational and emotional television ad content on online search and sales

Healthy advertising coming to its senses : the effectiveness of sensory appeals in healthy food advertising

Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness

A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising

The implications of self-regulation difference between heavy versus light media multitaskers for advertising effectiveness

How media multitasking reduces advertising irritation: the moderating role of the Facebook wall

Fundraising in an interactive online environment

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