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Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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1 – 10 of 35 publications

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Your filters: cql: keyword exact "Advertising"

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Ocean-liner ceramics : a Red Star Line assemblage in Antwerp, Belgium

Maxime Poulain (UGent)

(2022) HISTORICAL ARCHAEOLOGY. 56(2). p.274-300
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The processing of native advertising compared to banner advertising : an eye-tracking experiment

Freya De Keyzer (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2022) ELECTRONIC COMMERCE RESEARCH.
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- Miscellaneous
- open access
European Court of Human Rights : Schweizerische Radio- und Fernsehgesellschaft and Publisuisse SA v. Switzerland

Dirk Voorhoof (UGent)

(2021) IRIS (ENGLISH ED. ONLINE).
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- PhD Thesis
Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products

Serena D'Hooge (UGent)

(2021)
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- Journal Article
- A2
- open access
Sedurre a tavola : confini mutati tra pubblicità e fumetti per bambini

Eva Van de Wiele (UGent)

(2020) H-ERMES (LECCE). p.265-282
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Advertising targeting young children : an overview of 10 years of research (2006–2016)

Steffi De Jans (UGent) , Dieneke Van de Sompel (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)

(2019) INTERNATIONAL JOURNAL OF ADVERTISING. 38(2). p.173-206
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How consumers’ media usage creates synergy in advertising campaigns

Nathalie Dens, Patrick De Pelsmacker (UGent) , Peter Goos, Leonids Aleksandrovs and David Martens

(2018) INTERNATIONAL JOURNAL OF MARKET RESEARCH. 60(3). p.268-287
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- PhD Thesis
Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness

Gudrun Roose (UGent)

(2018)
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Regulating alcohol marketing as a preventive measure for alcohol-related harm : towards a suitable model for Belgium

Tom Decorte (UGent) and Ruben Kramer

(2018) Prevention technologies : improving the use of evidence in prevention practice, 9th EUSPR Conference and Members' Meeting, Abstracts.
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- Book Editor
Advances in advertising research IX : power to consumers

Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Martin Eisend

(2018)

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