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Academic Bibliography

Search 200 years of publications by Ghent University researchers.

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1 – 10 of 40 publications

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Your filters: cql: keyword exact "Advertising"

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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intention

Laura De Kerpel (UGent) , Anneleen Van Kerckhove (UGent) and Tina Tessitore (UGent)

(2024) INTERNATIONAL JOURNAL OF ADVERTISING. 43(4). p.716-745
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The processing of native advertising compared to banner advertising : an eye-tracking experiment

Freya De Keyzer (UGent) , Nathalie Dens and Patrick De Pelsmacker (UGent)

(2023) ELECTRONIC COMMERCE RESEARCH. 23(3). p.1921-1940
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What makes consumers willing to share their data in addressable TV advertising? The influence of personal and situational factors on consumer willingness to disclose information

Leen De Schaepdrijver, Philippe Baecke and Koen Tackx

(2022) JOURNAL OF ADVERTISING RESEARCH. 62(2). p.131-147
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Ocean-liner ceramics : a Red Star Line assemblage in Antwerp, Belgium

Maxime Poulain (UGent)

(2022) HISTORICAL ARCHAEOLOGY. 56(2). p.274-300
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- Conference Paper
- C3
Ad or not? The role of advertising disclosures in youtube kidfluencer videos aimed at preschool children

Femke Loose (UGent) , Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) and Steffi De Jans (UGent)

(2022) ICORIA 2022, the 20th International Conference on Research in Advertising, Abstracts.
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- PhD Thesis
Evaluative conditioning in advertising : exploring strong inherent emotional appeals and the transfer of affect to brands or products

Serena D'Hooge

(2021)
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- Miscellaneous
- open access
European Court of Human Rights : Schweizerische Radio- und Fernsehgesellschaft and Publisuisse SA v. Switzerland

Dirk Voorhoof (UGent)

(2021) IRIS (ENGLISH ED. ONLINE).
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- Journal Article
- A2
- open access
Sedurre a tavola : confini mutati tra pubblicità e fumetti per bambini

Eva Van de Wiele (UGent)

(2020) H-ERMES (LECCE). p.265-282
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The commercial consequences of collective layoffs : close the plant, lose the brand?

Vardit Landsman and Stefan Stremersch (UGent)

(2020) JOURNAL OF MARKETING. 84(3). p.122-141
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Advertising targeting young children : an overview of 10 years of research (2006–2016)

Steffi De Jans (UGent) , Dieneke Van de Sompel (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)

(2019) INTERNATIONAL JOURNAL OF ADVERTISING. 38(2). p.173-206

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