Ghent University Academic Bibliography

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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Eva A. van Reijmersdal, Esther Rozendaal, Liselot Hudders (UGent) , Ini Vanwesenbeeck (UGent) , Veroline Cauberghe (UGent) and Zeph M. C. van Berlo

(2020) JOURNAL OF INTERACTIVE MARKETING. 49. p.94-106
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Disclosure of vlog advertising targeted to children

Steffi De Jans (UGent) and Liselot Hudders (UGent)

(2020) JOURNAL OF INTERACTIVE MARKETING. 52. p.1-19
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Is reclame kinderspel? : Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden

Steffi De Jans (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)

(2020) TIJDSCHRIFT VOOR COMMUNICATIEWETENSCHAP. 48(3). p.136-166
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- Journal Article
- A1
- open access
The influence of a descriptive norm label on adolescents’ persuasion knowledge and privacy-protective behavior on social networking sites

Brahim Zarouali, Karolien Poels, Koen Ponnet (UGent) and Michel Walrave

(2020) COMMUNICATION MONOGRAPHS. p.1-21
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Advertising targeting young children : an overview of 10 years of research (2006–2016)

Steffi De Jans (UGent) , Dieneke Van de Sompel (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent)

(2019) INTERNATIONAL JOURNAL OF ADVERTISING. 38(2). p.173-206
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Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition

Ini Vanwesenbeeck (UGent) , Koen Ponnet (UGent) and Michel Walrave

(2017) JOURNAL OF CONSUMER BEHAVIOUR. 16(1). p.23-33
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- Journal Article
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Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda

Liselot Hudders (UGent) , Pieter De Pauw (UGent) , Veroline Cauberghe (UGent) , Katarina Panic (UGent) , Brahim Zarouali and Esther Rozendaal

(2017) JOURNAL OF ADVERTISING. 46(2). p.333-349
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Toying with children’s emotions, the new game in town? The legality of advergames in the EU

Valerie Verdoodt, Damian Clifford and Eva Lievens (UGent)

(2016) COMPUTER LAW & SECURITY REVIEW. 32(4). p.599-614
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How advertising literacy training affect children’s responses to television commercials versus advergames

Liselot Hudders (UGent) , Veroline Cauberghe (UGent) and Katarina Panic (UGent)

(2016) INTERNATIONAL JOURNAL OF ADVERTISING. 35(6). p.909-931
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- Journal Article
- A1
Young adolescents and advertising on social network games: a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention

Ini Vanwesenbeeck (UGent) , Michel Walrave and Koen Ponnet (UGent)

(2016) JOURNAL OF ADVERTISING. 45(2). p.183-197

Academic Bibliography

Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence

Disclosure of vlog advertising targeted to children

Is reclame kinderspel? : Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden

The influence of a descriptive norm label on adolescents’ persuasion knowledge and privacy-protective behavior on social networking sites

Advertising targeting young children : an overview of 10 years of research (2006–2016)

Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition

Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats : a future research agenda

Toying with children’s emotions, the new game in town? The legality of advergames in the EU

How advertising literacy training affect children’s responses to television commercials versus advergames

Young adolescents and advertising on social network games: a structural equation model of perceived parental media mediation, advertising literacy, and behavioral intention

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