Ghent University Academic Bibliography

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Goal-framing theory in environmental behaviours : review, future research agenda and possible applications in behavioural change

Natalia Rohenkohl do Canto, Klaus G. Grunert and Marcia Dutra de Barcellos (UGent)

(2023) JOURNAL OF SOCIAL MARKETING. 13(1). p.20-40
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- Journal Article
- A1
- open access
Preparing for scaling : a study on founder role evolution

Evy Van Lancker (UGent) , Mirjam Knockaert (UGent) , Veroniek Collewaert (UGent) and Nicola Breugst

(2023) JOURNAL OF BUSINESS VENTURING. 38.
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- Journal Article
- A1
- open access
Pathways to service system smartness for firms

Bieke Henkens (UGent) , Katrien Verleye (UGent) , Bart Larivière (UGent) and Helen Perks

(2023) JOURNAL OF SERVICE RESEARCH. 26(4). p.521-541
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Can we serve both God and Money? The role of indirect appeal and its limitation

Sungjun (Steven) Park, Jin-Su Kang and Gideon Markman (UGent)

(2023) EUROPEAN JOURNAL OF MARKETING.
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Unsuccessful equity crowdfunding offerings and the persistence in equity fundraising of family business start-ups

Alice Rossi, Tom Vanacker (UGent) and Silvio Vismara

(2023) ENTREPRENEURSHIP THEORY AND PRACTICE. 47(4). p.1327-1355
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Barbara Kobuszewski Volles (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2023) JOURNAL OF BUSINESS RESEARCH. 164.
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The influence of self-decided prices on expected quality

Sudipta Mukherjee and Mario Pandelaere (UGent)

(2023) JOURNAL OF BUSINESS RESEARCH. 160.
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- Journal Article
- A1
- open access
Products in disguise : communicating product benefits with surface mimicry

Anneleen Van Kerckhove (UGent) , Caroline De Bondt and Maggie Geuens (UGent)

(2023) JOURNAL OF CONSUMER RESEARCH. 49(5). p.838-860
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- Journal Article
- A1
- open access
The value of context-specific studies for marketing

Stefan Stremersch (UGent) , Jorge Gonzalez, Albert Valenti and Julian Villanueva

(2023) JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 51(1). p.50-65
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- Journal Article
- A1
- open access
How online grocery shopping drives private label food purchases

Julie Verstraeten (UGent) , Eva Heeremans (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2023) JOURNAL OF BUSINESS RESEARCH. 167.

Academic Bibliography

Goal-framing theory in environmental behaviours : review, future research agenda and possible applications in behavioural change

Preparing for scaling : a study on founder role evolution

Pathways to service system smartness for firms

Can we serve both God and Money? The role of indirect appeal and its limitation

Unsuccessful equity crowdfunding offerings and the persistence in equity fundraising of family business start-ups

Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

The influence of self-decided prices on expected quality

Products in disguise : communicating product benefits with surface mimicry

The value of context-specific studies for marketing

How online grocery shopping drives private label food purchases

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