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Goal-framing theory in environmental behaviours : review, future research agenda and possible applications in behavioural change
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- Journal Article
- A1
- open access
Strategic storytelling in the age of sustainability
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- Journal Article
- A1
- open access
Putting spatial product presentation cues on the map : review and research directions
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Can we serve both God and Money? The role of indirect appeal and its limitation
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- Journal Article
- A1
- open access
Preparing for scaling : a study on founder role evolution
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- Journal Article
- A1
- open access
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
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The influence of self-decided prices on expected quality
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- Journal Article
- A1
- open access
Products in disguise : communicating product benefits with surface mimicry
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- Journal Article
- A1
- open access
How online grocery shopping drives private label food purchases
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- Journal Article
- A1
- open access
The value of context-specific studies for marketing