Ghent University Academic Bibliography

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Goal-framing theory in environmental behaviours : review, future research agenda and possible applications in behavioural change

Natalia Rohenkohl do Canto, Klaus G. Grunert and Marcia Dutra de Barcellos (UGent)

(2023) JOURNAL OF SOCIAL MARKETING. 13(1). p.20-40
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- Journal Article
- A1
- open access
Strategic storytelling in the age of sustainability

Laurence Dessart and Willem Standaert (UGent)

(2023) BUSINESS HORIZONS. 66(3). p.371-385
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- open access
Putting spatial product presentation cues on the map : review and research directions

Gudrun Roose (UGent) and Iris Vermeir (UGent)

(2023) JOURNAL OF BUSINESS RESEARCH. 155(Part A).
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Can we serve both God and Money? The role of indirect appeal and its limitation

Sungjun (Steven) Park, Jin-Su Kang and Gideon Markman (UGent)

(2023) EUROPEAN JOURNAL OF MARKETING.
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- open access
Preparing for scaling : a study on founder role evolution

Evy Van Lancker (UGent) , Mirjam Knockaert (UGent) , Veroniek Collewaert (UGent) and Nicola Breugst

(2023) JOURNAL OF BUSINESS VENTURING. 38.
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

Barbara Kobuszewski Volles (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2023) JOURNAL OF BUSINESS RESEARCH. 164.
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The influence of self-decided prices on expected quality

Sudipta Mukherjee and Mario Pandelaere (UGent)

(2023) JOURNAL OF BUSINESS RESEARCH. 160.
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Products in disguise : communicating product benefits with surface mimicry

Anneleen Van Kerckhove (UGent) , Caroline De Bondt and Maggie Geuens (UGent)

(2023) JOURNAL OF CONSUMER RESEARCH. 49(5). p.838-860
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How online grocery shopping drives private label food purchases

Julie Verstraeten (UGent) , Eva Heeremans (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2023) JOURNAL OF BUSINESS RESEARCH. 167.
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- open access
The value of context-specific studies for marketing

Stefan Stremersch (UGent) , Jorge Gonzalez, Albert Valenti and Julian Villanueva

(2023) JOURNAL OF THE ACADEMY OF MARKETING SCIENCE. 51(1). p.50-65

Academic Bibliography

Goal-framing theory in environmental behaviours : review, future research agenda and possible applications in behavioural change

Strategic storytelling in the age of sustainability

Putting spatial product presentation cues on the map : review and research directions

Can we serve both God and Money? The role of indirect appeal and its limitation

Preparing for scaling : a study on founder role evolution

Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands

The influence of self-decided prices on expected quality

Products in disguise : communicating product benefits with surface mimicry

How online grocery shopping drives private label food purchases

The value of context-specific studies for marketing

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