Academic Bibliography

Search 200 years of publications by Ghent University researchers.

Your filters: cql: issn exact "2709-1589"

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Digital food marketing to children : how an influencer's lifestyle can stimulate healthy food choice among children

Steffi De Jans (UGent) , Ines Spielvogel, Brigitte Naderer and Liselot Hudders (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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- Conference Paper
- C1
- open access
How and why businesses invest in smartness : a battle or not?

Bieke Henkens (UGent) , Katrien Verleye (UGent) , Bart Larivière (UGent) and Helen Perks

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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Can you feel the advertisement tonight? The effect of ASMR cues in video advertising on purchase intentions

Laura De Kerpel (UGent) , Anneleen Van Kerckhove (UGent) and Tina Tessitore

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands

Barbara Kobuszewski Volles (UGent) , Anneleen Van Kerckhove (UGent) and Maggie Geuens (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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The impact of sharing business dimensions on consumer engagement : a conjoint analysis in the fashion industry

Marie-Julie De Bruyne (UGent) and Katrien Verleye (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes

Eva Meersseman (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy
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How online grocery shopping affects private label food choices

Eva Heeremans (UGent) , Julie Verstraeten (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent)

(2021) 50th EMAC Annual Conference. In Proceedings of the European Marketing Academy