Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: issn exact "2617-359X" Add to list Journal Article A2 open access Likability vs. controversy : investigating the effects of emotions on e-word of mouth (eWOM) reach for the Trump brand Noel Klein-Reesink (UGent) and Gino Verleye (UGent) (2025) JOURNAL OF MARKETING AND COMMUNICATION. 8(1). p.45-64 Add to list Journal Article A2 open access Revisiting co-creation : necessary success factors for crowdsourcing ideas in a consumer business setting Noel Klein-Reesink (UGent) , Liselot Hudders (UGent) and Lieven De Marez (UGent) (2020) JOURNAL OF MARKETING AND COMMUNICATION. 3(1). p.95-114