Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: issn exact "1758-7123" Add to list Journal Article A1 Can we serve both God and Money? The role of indirect appeal and its limitation Sungjun (Steven) Park, Jin-Su Kang and Gideon Markman (UGent) (2023) EUROPEAN JOURNAL OF MARKETING. Add to list Journal Article A1 Freedom makes you lose control : executive control deficits for heavy versus light media multitaskers and the implications for advertising effectiveness Emma Beuckels (UGent) , Snezhanka Kazakova, Veroline Cauberghe (UGent) , Liselot Hudders (UGent) and Patrick De Pelsmacker (2019) EUROPEAN JOURNAL OF MARKETING. 53(5). p.848-870 Add to list Journal Article A1 Advertising literacy training : the immediate versus delayed effects on children’s responses to product placement Steffi De Jans (UGent) , Liselot Hudders (UGent) and Veroline Cauberghe (UGent) (2017) EUROPEAN JOURNAL OF MARKETING. 51(11-12). p.2156-2174