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Piloting personalization research through data-rich environments : a literature review and future research agenda
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Realizing the economic and circular potential of sharing business models by engaging consumers
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People-planet-profits for a sustainable world : integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms
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Communication in service ecosystems through value propositions : dilemmas and future research avenues
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Implications of customer participation in outsourcing non-core services to third parties
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From third party to significant other for service encounters : a systematic review on third-party roles and their implications
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Demographic and attitudinal antecedents of consumers' use and self-investment trajectories over time in an online TV content platform
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Moving forward and making an impact in service research : from research priorities to research methodologies
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A roadmap for driving customer word-of-mouth