Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: issn exact "1573-059X" Add to list Journal Article A1 open access Measuring latent individual difference variables with a conjoint design and structural equation modeling Bert Weijters (UGent) , Berre Deltomme (UGent) , Karen Gorissen and Hans Baumgartner (2024) MARKETING LETTERS. 35(2). p.245-257 Add to list Journal Article A1 open access What does sustainability mean in the minds of consumers? A multi-country panel study Frank Goedertier (UGent) , Bert Weijters (UGent) , Joeri Van den Bergh and Ole Schacht (UGent) (2024) MARKETING LETTERS. 35(2). p.317-333 Add to list Journal Article A1 All that glitters is not gold : when glossy packaging hurts brand trust Yegyu Han and Mario Pandelaere (UGent) (2021) MARKETING LETTERS. 32(2). p.191-202 Add to list Journal Article A1 Do I know you? How brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies Yann Verhellen, Nathalie Dens and Patrick De Pelsmacker (UGent) (2016) MARKETING LETTERS. 27(3). p.461-471