Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: issn exact "1472-1376" Add to list Journal Article A1 Helping mother earth : young children's responses to sustainability labels on food packaging Marloes de Brabandere (UGent) , Liselot Hudders (UGent) and Dieneke Van de Sompel (UGent) (2022) JOURNAL OF MARKETING MANAGEMENT. 38(9-10). p.938-966 Add to list Journal Article A1 open access The web of influencers : a marketing-audience classification of (potential) social media influencers Gaëlle Ouvrein, Sara Pabian, David Giles, Liselot Hudders (UGent) and Charlotte De Backer (2021) JOURNAL OF MARKETING MANAGEMENT. 37(13-14). p.1313-1342 Add to list Journal Article A1 On realising the utopian potential of big data analytics for maximising return on marketing investments Dries Benoit (UGent) , S. Lessmann and W. Verbeke (2020) JOURNAL OF MARKETING MANAGEMENT. 36(3-4). p.233-247