Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author exact FBFDAFA8-F0ED-11E1-A9DE-61C894A0A6B4 or (type any "bookEditor journalEditor issueEdi... cql: keyword exact "brand placement" Add to list Book Chapter How to pass the courvoisier? An experimental study on the effectiveness of brand placements in music videos Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Tine Faseur and Katarina Panic (UGent) (2016) Advertising in new formats and media : current research and implications for marketers. p.361-378 Add to list Conference Paper C1 open access Brand placement in music videos: the effect of brand prominence and artist connectedness on brand recall and brand attitude Liselot Hudders (UGent) , Veroline Cauberghe (UGent) , Katarina Panic (UGent) , Tine Faseur and Eva Zimmerman (2012) Research in Advertising, 11th International conference, Proceedings.