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Are fashion consumers like schooling fish? The effectiveness of popularity cues in fashion e-commerce
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How advertising literacy training affect children’s responses to television commercials versus advergames
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Won't we scare them?: the impact of communicating uncontrollable risks on the public's perception
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Affective and cognitive reactions towards emerging food safety risks in Europe
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Promoting dental hygiene to children: comparing traditional and interactive media following threat appeals
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The inoculating effect of message sidedness on adolescents' binge drinking intentions: the moderating role of issue involvement
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Implications of stealing thunder for the impact of expressing emotions in organizational crisis communication