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Leveling up advertising literacy! Investigating the cognitive and motivational effectiveness of a digital game for learning aimed at improving children’s advertising literacy
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Effects of disclosing influencer marketing in videos : an eye tracking study among children in early adolescence
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Is reclame kinderspel? Een vergelijking van de reclamewijsheid en reclame-effectiviteit van traditionele en online reclamevormen bij kinderen van verschillende leeftijden
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- Journal Article
- A2
- open access
Considering children’s advertising literacy from a methodological point of view : past practices and future recommendations
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Taking children's advertising literacy to a higher level : a multilevel analysis exploring the influence of parents, peers, and teachers
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From persuasive messages to tactics : exploring children’s knowledge and judgement of new advertising formats
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- Conference Paper
- C1
- open access
Taking advertising literacy to a higher level : an exploratory multilevel analysis of children's advertising literacy
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- Conference Paper
- C3
- open access
From persuasive messages to tactics : exploring children’s knowledge and judgment of new advertising formats
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- Conference Paper
- C1
- open access
Disclosing brand placement to young children
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- Journal Article
- A2
- open access
Children and integrated advertising