Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author exact FB46B406-F0ED-11E1-A9DE-61C894A0A6B4 cql: author exact F9154274-F0ED-11E1-A9DE-61C894A0A6B4 Add to list Journal Article A1 Impact of flow on recognition of and attitudes toward in-game brand placements : brand congruence and placement prominence as moderators Iris Vermeir (UGent) , Snezna Kasakova, Tina Tessitore, Veroline Cauberghe (UGent) and Hendrik Slabbinck (UGent) (2014) INTERNATIONAL JOURNAL OF ADVERTISING. 33(4). p.785-810 Add to list Conference Paper C3 The impact of flow on memory and attitudes for in-game brand placements: the moderating role of brand congruence and placement prominence Iris Vermeir (UGent) , Snezhanka Kazakova (UGent) , Tina Tessitore (UGent) , Veroline Cauberghe (UGent) and Hendrik Slabbinck (UGent) (2012) Association for Consumer Research, Abstracts.