Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author exact FA5EE0AE-F0ED-11E1-A9DE-61C894A0A6B4 cql: author exact F601D084-F0ED-11E1-A9DE-61C894A0A6B4 Add to list Conference Paper C3 Advertising repetition and complexity of digital signage advertisements: simplicity rules! Neal Van Loock (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent) (2010) Proceedings of the 39th Annual Conference of the European Marketing Academy. p.73-73 Add to list Conference Paper C1 open access The effect of advertising complexity and repetition on attitude toward digital signage advertisements Neal Van Loock (UGent) , Iris Vermeir (UGent) and Maggie Geuens (UGent) (2009) Proceedings of the 8th International Conference on Research in Advertising.