Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author exact FA5EE0AE-F0ED-11E1-A9DE-61C894A0A6B4 cql: author exact 0167F192-F0EE-11E1-A9DE-61C894A0A6B4 Add to list Book Chapter The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter? Yves Van Vaerenbergh (UGent) , Dieneke Van de Sompel (UGent) , Neal Van Loock (UGent) and Iris Vermeir (UGent) (2011) Advances in advertising research : breaking new grounds in theory and practice. 2. p.21-33 Add to list Conference Paper C1 Did you hear it on the radio? : the effectiveness of brand name placement in song lyrics Yves Van Vaerenbergh (UGent) , Dieneke Van de Sompel (UGent) , Neal Van Loock (UGent) and Iris Vermeir (UGent) (2010) Research in Advertising, 9th International conference, Proceedings.