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- Journal Article
- A1
- open access
The power paradox : implicit and explicit power motives, and the importance attached to prosocial organizational goals in SMEs
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- Journal Article
- A1
- open access
The pictorial attitude implicit association test for need for affiliation
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- PhD Thesis
- open access
The development and validation of a new measure of implicit motives and a first application in consumer research
(2012) -
Validity of the pictorial attitude implicit association test (PA-IAT) as a measure of implicit motives
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Brand logos as motive incentives: the impact of activated need for power on brand attitudes and brand choice