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Adoption versus use diffusion of iDTV in Flanders: personalized television content as a tool to cross the chasm?
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The chasm between having and using : adoption versus use diffusion of iDTV in Flanders
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Adoption versus use diffusion of iDTV in Flanders: personalized television content as a tool to cross the chasm?
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Enriching living lab-approaches for ICT-innovation by introducing different user roles: the case of digital TV
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- Journal Article
- A2
- open access
Challenges and opportunities of iDTV for audience measurement systems : a set-top box-based approach
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Assessing the added value of alternative distribution methods for digital TV in a cable-dominant region
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Adopter segments, adoption determinants and mobile marketing