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Impact of Internet of Things on business policy : the mediating role of marketing intelligence capability
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- Journal Article
- A1
- open access
Piloting personalization research through data-rich environments : a literature review and future research agenda
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The transformative potential of personalization in a data-rich world
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- Conference Paper
- C3
- open access
The transformative potential of personalization in a data rich world
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The transformative potential of personalization in a data rich world
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- Conference Paper
- C3
- open access
Personalization : toward better grasping its transformative impact
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- Journal Article
- A2
- open access
Understanding digital marketing adoption in India : integrated by technology acceptance model (TAM) and theory of planned behaviour (TPB) framework
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- Conference Paper
- C1
- open access
Making personalization work : a review of 45 years of personalization research and its customer outcomes
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- Journal Article
- A2
- open access
The role of organizational culture in job satisfaction and turnover : a study of Pakistani employees
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Measuring brand loyalty in cola market : a three dimensional approach