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- Journal Article
- A4
- open access
Kan een slank model hamburgers promoten?
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The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
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Match-up effects happen for a reason: the impact of activating persuasion knowledge on endorser effectiveness
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- PhD Thesis
- open access
Investigating the effectiveness of health campaigns
(2010) -
The effectiveness of regulatory (in)congruency: the moderating role of the message's rationality versus emotionality
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How Self-Regulatory Focus Shapes Item Responses Regardless of Content
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The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too
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The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus
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Een gezonde of ongezonde reclameslogan? That's the question