Show
Sort by
-
On the effectiveness of ego- and other-focused ad-evoked emotions: the moderating impact of product type and personality
-
Emotional advertising: revisiting the role of product category
-
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
-
Communicating the right emotion to generate help for connected versus unconnected others
-
The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too
-
Promoting help for victims of child abuse: using positive or negative, certain or uncertain emotions?
-
Reclame voor het goede doel
-
The influence of self-regulatory focus and context in the effectiveness of emotional health campaigns
-
Emotionele reclame: 'klikt' het met de doelgroep en het product?
-
Choosing the Right Emotion to Persuade People to Help Connected versus Unconnected Others