Show 10 5 10 15 20 50 100 250 Sort by year (new to old) Actions Download search results Subscribe to news feed Your filters: cql: author exact 801001266212 cql: author exact 801001884584 Add to list Conference Paper C1 The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus Leen Adams (UGent) , Maggie Geuens (UGent) and Iris Vermeir (UGent) (2008) Flexible marketing in an unpredictable world.