Show
Sort by
-
Investments in consumer relationships: a critical reassessment and model extension
-
The influence of topic involvement on mail-survey response behavior.
-
The Differential Impact of Product, Service and Relationship Efforts on Attitudinal and Behavioral Outcomes in Retailing
-
The Impact of the Learning Process on Task Definitions, Store Choice and Store Saliences
-
The impact of task definition on store choice and store-attribute saliences
-
The impact of task definition on store-attribute saliences and store choice
-
Successfully integrating direct marketing into the sales cycle